Visual Arts Aesthetics

Art:

ART: something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings. a piece of modern/contemporary art.

The word “art” is derived from the Latin ars, which originally meant “skill” or “craft.” These meanings are still primary in other English words derived from ars, such as “artifact” (a thing made by human skill) and “artisan” (a person skilled at making things).

Art is the expression of ideas and emotions through a physical medium, like painting, sculpture, film, dance, writing, photography, or theater. If you love the creative process, maybe you'll devote your life to art.

According to Aristotle, art is a form of imitation. He defined imitation as the "representation of nature in the medium of human actions." In other words, he believed that artists could capture the beauty of the world around them through the use of their creative skills.

According to Plato , art is false knowledge of reality. An artist's imitation can deceive common people, not the philosopher, who knows the essence of reality or the real being of things.

Aesthetic: of or relating to beauty or what is beautiful.

In a general sense, an aesthetic response refers to the reaction a person has to an object (e. g., product) based on his or her perception of the object (Berlyne 1974). The reaction is based on the qualities and configurality of the physical features (i. e., design) of the object (product).

Unit 1: Visual Art and Aesthetics 

Aesthetic Experience, Objectivism vs. Subjectivism

Elements of Visual Art

Creativity and Expression in Art, Symbolism and Iconography

Form and Function Form; Content and Composition; 

Form - Representational and Abstract 

Emerging Visual Context - Virtual Reality and Digital Culture

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Unit 2 : Indian Art

Prehistoric cave paintings - Bhimbetka, Indus Valley Civilisation, Buddhist Art

Murals – Ajantha, Ellora, Bagh and Sittanvasal

Miniatures – Pala, Mughal, Rajasthan, Pahari and Deccan

Art Movements – Bengal School, Bombay Progressive Artist Group, Baroda Group of Artists

Progressive Painters Association – Madras Art Movement

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Unit 3: Western Art

Prehistoric art, Greek, Romanesque, Byzantine, Gothic, Renaissance, Baroque, Realism, Impressionism, Post Impressionism, Pointillism, Symbolism, Cubism, Expressionism, Futurism, Dadaism, Surrealism, Pop, Minimal, Conceptual Art, Performance Art

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Unit 4: Contemporary Movements and Artists

Street Art, Digital Art, Neo Pop Art, Installation Art, Afrofuturism

Internet Art, Posthuman Art, Data Art, Net.Art Superflat Art, Contemporary Figurative Art, Data Sculpture, Data Painting

Anish kapoor, Sudarshan shetty, Nalini malani, Amar kanwar, Shilpa gupta, Atul dodiya, Jitish kallat, Bharti kher, Subodh gupta, CJ Anthony dass, Alphonso arul doss, RB Bhaskaran, KM Adimoolam, AP Santhanaraj, G Raman Golan levin, David Mccandless, Nathalie miebach, Aaron koblin, Chris jordan, Zach blas, Tega brain, Sam lavigne, Joel stern, James parker, Sean dockray, Refik anadol, Pipilotti rist,  Bill viola, Lynn hershman leeson, Isaac julien, Hito steyerl, Arthur jafa

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Unit 5: Visual Art Analysis and Appreciation

Description, Analysis, Interpretation, Judgment Heinrich Wölfflin – Principles of Art History Clive Bell – Significant Form - Erwin Panofsky - Three levels of Iconography - Roland Barthes – Rhetoric of the Image

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Development Communication

The term "Development Communication" was first coined in 1972 by. Nora C. Quebral, who defines the field as. "the art and science of human communication linked to a society's planned transformation from a state. of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger.

Definition of Development Communication

Thomas L. Mcphail

“Development communication is the process of intervening in a systemic or strategic manner with either media (print, radio, telephony, video, and the internet), or education (training, literacy, schooling) for the purpose of positive social change. The change could be economic, personal, as in spiritual, social and cultural, or political”. 

Roles and philosophy of Development communication 

• It is evident that mass communication has played a vital role in expediting the process of communication. The content of mass communication makes people aware about their own environment. 
• A large percentage of people are illiterate in a country like India. Hence, they do not understand the importance of education, and many issues come under light only after getting educated. 
• It is proved that development communication is the need of the hour and therefore, different approaches are used in development communication to reach the people with effective messages. 
• These approaches are: Diffusion/extension approach, mass media approach, instructional approach, localized approach and planned approach. In the mass media approach, dissemination of information using mass media channels is the main idea.

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